Sony Ericsson to become Sony Next Year
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| Contract between Sony and Ericsson |
Goodbye Sony Ericsson, long live Sony. Ericsson will have until "mid 2012" to clear its things from the spare room before the electronics giant begins a new solo venture. The revitalized enterprise will leverage its parent company's brand strength, R&D and content (since it owns a massive chunk of the entertainment industry) and in comments made to Times of India, company Vice President Kristian Tear said there would be a "fierce" advertising push to restore the company's reputation as a major player worldwide -- before taking a Pilates class to try and fit back into its bachelor pad.
source: Times of India
Posted by Rey Silvania
on 10:35 PM.
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